Today's Mighty Oak


This article was published internally, describing how the cartoon show “The Oblongs” shows characteristics of Behavioral Differentation. (more…)



This article was published internally, describing how Zippo incorporates ideas of Behavioral Differentiation, one of the four parts of Customer 1st. (more…)

AMA



This article was published internally, describing how the American Medical Associacion and Sunbeam refused to incorporate Behavioral Differentiation, resulting in a loss of brand equity. (more…)

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