For the Marketing Research project, I was the focus group moderator, as I also was when I took Research for Public Relations and Advertising. Shown here is my moderator's outline. <\/p>\n
<\/p>\n
\nOpening<\/h4>\n5 minutes<\/span><\/strong><\/p>\n<\/td>\n Today we’ll be discussing your thoughts and opinions about the relationship between Steelers Training Camp and SVC. <\/span>Basically, we want to know whether holding Camp here is beneficial to the college by means of brand association.<\/strong><\/span><\/p>\n § <\/span><\/span><\/span>In a discussion like this, there are no wrong answers, just differing points of view. <\/span><\/p>\n § <\/span><\/span><\/span>We are interested in both positive and negative comments<\/em>, and, in fact, sometimes the negative comments are the most helpful.<\/p>\n I want to stress that your remarks here tonight are strictly confidential.<\/p>\n § <\/span><\/span><\/span>The videotaping is exclusively for research purposes, and the only persons viewing the film will be the author or the research, the clients, <\/span>and me, the moderator.<\/p>\n <\/p>\n Finally, some points about procedure:<\/span><\/p>\n § <\/span><\/span><\/span>We’ll proceed informally, on a first name basis.<\/p>\n § <\/span><\/span><\/span>My role is just to ask questions and listen. <\/span>I plan to move the discussion along through about 10 questions, but feel free to speak out if something occurs to you. <\/span>We aren’t rushed.<\/p>\n § <\/span><\/span><\/span>I’ve hardly glanced through the book and have no opinion myself. <\/span>This is your show.<\/p>\n <\/p>\n Let’s begin with brief introductions around the table. <\/span>Tell us your name and one fact about yourself that you feel most identifies who you are?<\/strong><\/span><\/p>\n<\/td>\n<\/tr>\n 10 minutes<\/span><\/strong><\/p>\n<\/td>\n 1) <\/span><\/span><\/span>What are some of the characteristics about <\/span><\/strong>Saint Vincent<\/span><\/strong> <\/span><\/strong>College<\/span><\/strong> that made you decide to attend?<\/span><\/strong><\/span><\/p>\n<\/td>\n<\/tr>\n 15‑20 min<\/span><\/strong><\/p>\n<\/td>\n 2) <\/span>How much of an influence was the fact that Steelers Camp was held here have on your decision to look further into coming to SVC?<\/span><\/strong><\/p>\n<\/td>\n<\/tr>\n 5 minutes<\/span><\/strong><\/p>\n<\/td>\n <\/p>\n <\/p>\n 15 minutes<\/span><\/strong><\/p>\n<\/td>\n 2) <\/span><\/span><\/span><\/strong>How do you think we can attract prospective students using the Steelers icon in a presentation?<\/span><\/strong><\/p>\n<\/td>\n<\/tr>\n 10 minutes<\/span><\/strong><\/p>\n<\/td>\n 3) <\/span><\/span><\/span><\/strong>What do you think are some of the positive aspects of having Camp here? <\/span>What are some of the negatives?<\/span><\/strong><\/p>\n<\/td>\n<\/tr>\n 10 minutes<\/span><\/strong><\/p>\n<\/td>\n 4) <\/span><\/span><\/span><\/strong>If you could change anything about the Steelers affiliation with <\/span><\/strong>Saint Vincent<\/span><\/strong> <\/span><\/strong>College<\/span><\/strong> what would it be and why?<\/span><\/strong><\/p>\n <\/span><\/strong><\/p>\n<\/td>\n<\/tr>\n 10 minutes<\/span><\/strong><\/p>\n<\/td>\n 5) <\/span><\/span><\/span><\/strong>Overall, do you think <\/span><\/strong>Saint Vincent<\/span><\/strong> should continue hold Camp here? <\/span><\/strong><\/p>\n<\/td>\n<\/tr>\n 5 minutes<\/span><\/strong><\/p>\n<\/td>\n 6) <\/span><\/span><\/span><\/strong>Is this an adequate summary?<\/span><\/strong><\/p>\n<\/td>\n<\/tr>\n 2 minutes<\/span><\/strong><\/p>\n<\/td>\n 7) <\/span><\/span><\/span><\/strong>Have we missed anything?<\/span><\/strong><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n <\/span><\/p>\n","protected":false},"excerpt":{"rendered":" For the Marketing Research project, I was the focus group moderator, as I also was when I took Research for Public Relations and Advertising. Shown here is my moderator's outline. Opening 5 minutes Today we’ll be discussing your thoughts and opinions about the relationship between Steelers Training Camp and SVC. Basically, we want to know whether […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[],"class_list":["post-223","post","type-post","status-publish","format-standard","hentry","category-research"],"_links":{"self":[{"href":"https:\/\/michaelcrane.net\/wp\/wp-json\/wp\/v2\/posts\/223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/michaelcrane.net\/wp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michaelcrane.net\/wp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michaelcrane.net\/wp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/michaelcrane.net\/wp\/wp-json\/wp\/v2\/comments?post=223"}],"version-history":[{"count":1,"href":"https:\/\/michaelcrane.net\/wp\/wp-json\/wp\/v2\/posts\/223\/revisions"}],"predecessor-version":[{"id":2516,"href":"https:\/\/michaelcrane.net\/wp\/wp-json\/wp\/v2\/posts\/223\/revisions\/2516"}],"wp:attachment":[{"href":"https:\/\/michaelcrane.net\/wp\/wp-json\/wp\/v2\/media?parent=223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michaelcrane.net\/wp\/wp-json\/wp\/v2\/categories?post=223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michaelcrane.net\/wp\/wp-json\/wp\/v2\/tags?post=223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}} |