The county government is considering selling naming rights, advertising space and sponsorship rights (whatever that means) to bridges.
The plan also allows for the same type of naming rights at the county parks and the airport.
Bridges already named for famous citizens (such as the three sisters bridges of Clemente, Carson and Warhol) are “unlikely” to be renamed. The “unlikely” part has me worried.
Now don’t get me wrong, I’d probably look at whatever banner is above the bridge I’m going over, we already see them for community and ethnic festivals. And hanging them off the sides (hopefully better than the protesters did at G20), wouldn’t be too bad. But renaming bridges I don’t think will work.
It’s been, what, nine years since the Homestead High-Level bridge was renamed. And even though I love that it was named for the Grays, we all know that ‘Burghers give directions by what used to be there, not what currently resides in any location.
I doubt we’ll be calling the West End Bridge anything other that just that, at least anytime soon. Just ask Star Lake.