It’s specifically about the publishing industry, but appears to be very heavily influenced by Cluetrain:

https://www.youtube.com/watch?v=RqO2fXukLJk

Which is interesting in a way.  My first interactions with The Cluetrain Manifesto was through a physical medium (copied pages in a class, and then the physical book) and now the tenth anniversary edition has been published, and of course, the website lives on.

Okay, there was almost a complete thought there, which goes against everything The Great and Secret Show is about (hehe), I’ll flesh this out later.