It’s specifically about the publishing industry, but appears to be very heavily influenced by Cluetrain:
https://www.youtube.com/watch?v=RqO2fXukLJk
Which is interesting in a way. My first interactions with The Cluetrain Manifesto was through a physical medium (copied pages in a class, and then the physical book) and now the tenth anniversary edition has been published, and of course, the website lives on.
Okay, there was almost a complete thought there, which goes against everything The Great and Secret Show is about (hehe), I’ll flesh this out later.